Rice University’s Student Newspaper — Since 1916

Wednesday, February 26, 2025 — Houston, TX

Promotions of the past: Thresher ads over time

4

4. A Christopher Nolan Film

October 1951 

Coca-Cola invokes an ancient epic to tantalize students with a drink for only 5 cents. The ad refers to Homer’s Odyssey to show off Coke’s thirst-quenching abilities.  

By Nithya Ramcharan     2/25/25 11:34pm

With its first issue published in 1916, the Thresher has featured a variety of ads whose trends reflect changes in our recent history. Among countless ads for clothing, cigarettes, Coca-Cola and banks, there are a few gems in the mix. See below for some examples spanning a century. 





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