Promotions of the past: Thresher ads over time
4. A Christopher Nolan Film
Coca-Cola invokes an ancient epic to tantalize students with a drink for only 5 cents. The ad refers to Homer’s Odyssey to show off Coke’s thirst-quenching abilities.
With its first issue published in 1916, the Thresher has featured a variety of ads whose trends reflect changes in our recent history. Among countless ads for clothing, cigarettes, Coca-Cola and banks, there are a few gems in the mix. See below for some examples spanning a century.
More from The Rice Thresher
Rice startups talk tech challenges, time concerns
It seems like everyone at Rice is creating an app these days. Some might remember Bonfire and Diagnos, or perhaps the more recent Nudge, but with many of these services now off the app store, one has to ask — Is Rice really an ideal environment for student-led startups?
Summer owls fly across the pond
This summer, Rice students are trading textbooks for passports as they prepare to study abroad.
Lecturer Oz Ocampo talks sports scouting, leadership
Before he scouted future All-Star pitchers internationally, Oz Ocampo was a college student studying abroad, searching for his career path. While in Buenos Aires, he watched the Superclásico, a fierce rivalry match between Argentina’s top soccer clubs. After Boca Juniors, his newly adopted team, won, he realized he wanted to work in baseball.
Please note All comments are eligible for publication by The Rice Thresher.