Not Your Average Joe: Athletic Director Joe Karlgaard hopes for big payoff from four-point athletics initiative
When he came to Rice University in the summer of 2013, Athletic Director Joe Karlgaard knew the limitations he had to work with. Having worked in the athletic departments at Stanford University and Oberlin College, Karlgaard knows what it takes to run an athletic department at a school that values academics as its first priority.Karlgaard said Rice was an appealing destination to him due to the school’s emphasis on academics as well as the potential to increase the visibility of the athletic programs.“What brought me here was the academic profile first and foremost and the fact that Rice has a long and very storied history of competing at a high level in Division 1 athletics,” Karlgaard said. “Those two things together coupled with the idea that athletics is a little undervalued and that we could be a bit better than we are now — all of those things in equal amounts drew me to the program.”Karlgaard released a new “Vision for Rice Athletics” this past summer. Upon being hired from Stanford where he was an assistant athletic director, Karlgaard came to Rice as the university’s new athletic director in September 2013. Since coming to Rice, Karlgaard has made his goals for the program publicly clear. In his “Vision for Rice Athletics,” Karlgaard listed four principles that he hopes will drive the future of Rice Athletics. First, Karlgaard said he wants Rice to have athletic competitiveness. That is, all 16 varsity sports should compete for conference championships and national Top 25 rankings. Second, there should be an emphasis on academic success. According to Karlgaard, Rice student-athletes should graduate at or above the Rice average percentage.The third principle is life education and achievement. According to Karlgaard, this will work to prepare student-athletes for life after collegiate athletics.The fourth and final component of the Vision is what Karlgaard refers to as “Rice Values.” This will consist of having the athletic department’s goals remain consistent with the goals of the university and the “Vision for the Second Century” outlined by President David Leebron.According to Karlgaard, he has spent his first year acquainting himself with Rice students, student-athletes, alumni and fans to gauge interest and get ideas on how to move the athletic department forward. Karlgaard said while he had goals coming into Rice, he wants to make sure his actions reflect the interests of the Rice community.“I had one overarching original goal, and that was to make the place better,” Karlgaard said. “But I didn’t quite have a feel of how to do that and what would be important to our community and people in the surrounding community.”According to Karlgaard, his plan on gauging the interest of the Rice community has lasted longer than he originally anticipated.“I thought I’d spend 90 days going around talking to people, finding out what was important to them, testing things then synthesizing that information,” Karlgaard said. “It turns out, it took way longer than 90 days. I wanted to make sure I got it as right as I could get it.”According to Karlgaard, talking to people in the Rice community has increased belief in the future of athletics.“I think there’s a healthy sense of optimism around Rice,” Karlgaard said. “People believe in the vision we have for Rice athletics, and people believe things can get better.”With Karlgaard’s Vision in place, the Rice athletic department will be looking to conduct fundraising and employ new economic strategies to help programs succeed. Karlgaard said his goals include generating revenue, which will in turn help programs achieve athletic success.“My main goals include putting new facilities and endowments in place, selling more tickets, arming coaches with the tools they need to be successful and developing better relationships with our students athletes,” Karlgaard said.With such a small student body and alumni base, Karlgaard said raising funds for athletics can be a challenge. However, Karlgaard said he embraces the challenge and believes he can achieve his goals.“I think it’s challenging to try and fund what we do given our size,” Karlgaard said. “If you’re at a large state institution, you’re the beneficiary of tax dollars and student fees. However, when we’re out raising money from our alumni, we only have around 45,000 living alumni. In order to raise enough funds, we have to think about how we sell Rice athletics to other people in the Houston community. The funding issue is not insurmountable, but it’s challenging.”Despite the challenges of fundraising, Karlgaard has extensive experience in the field. At Stanford, Karlgaard was responsible for balancing a $90 million annual budget and led the Athletics Department’s efforts in raising $52 million in 2012, the greatest single-year increase in the school’s fundraising history.One of Karlgaard’s primary concerns for the near future is the renovation of Rice Stadium, a 64-year old facility that has not had improvements in decades. The plan for renovation includes a $30 million dollar project that calls for a new North end zone facility that will replace the otherwise empty endzone and scoreboard on that side of the field, in addition to other minor improvements. The design calls for a 60,000 square foot facility in the end zone that will attract recruits and fans.Karlgaard said the fundraising for the project is almost complete.“We are 85 to 90 percent through fundraising with this,” Karlgaard said. “We just have a few verbal commitments we need to button up.”Other tangible accomplishments during Karlgaard’s tenure include the hiring of new men’s basketball Head Coach Mike Rhoades from Virginia Commonwealth University and generating a new five-year contract for head football coach David Bailiff. Rice has also claimed six conference titles during Karlgaard’s tenure. Last academic year, Rice won five conference titles, a school record. This year, Rice has already claimed a conference title in soccer after winning the Conference USA Tournament. According to Karlgaard, the end goal is to have athletic programs that are competitive on the local and national stages. Karlgaard said he believes that goal is attainable in the near future.“Everyone has a chance to win the conference,” Karlgaard said. “We won five conference titles last year and I think we have a chance to win five more. We are a relevant player on the national level; we want to be in a conversation with our peer institutions both regionally and academically.”